The Application of Image Elements in the Clothing Store Display

DOI

10.2991/icemct-15.2015.12How to use a DOI?

Keywords

Image Elements, Clothing Store Display, Brand Culture

Abstract

Clothing store display is the most important aspect of terminal clothing sales, in the moment "Terminal Winning" marketing era, how to build a science and attract the attention of consumers clothing store environment is an important means of corporate marketing. In today image element is the dominant element and it has incomparable advantages because of its visual image elements, brought by the spread of the appeal, in terms of the desire to inspire customers to buy. This paper argues that in the clothing store display image elements in use is not only a marketing tool, it is the propaganda of brand value and brand culture and it is the development direction of the future show.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanli Zhou
PY  - 2015/06
DA  - 2015/06
TI  - The Application of Image Elements in the Clothing Store Display
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 48
EP  - 51
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.12
DO  - 10.2991/icemct-15.2015.12
ID  - Zhou2015/06
ER  -