Localization Business Model of International Hotel Group in China

DOI

10.2991/icemct-15.2015.8How to use a DOI?

Keywords

Localization, Hotel Group, Business Model

Abstract

For localization development process of international hotel group, to carry out study on how to develop appropriate marketing strategy, how to train and use hotel personnel, how to improve product quality management system, so that achieve hotel management innovation, would has a very practical significance. In this paper, we firstly introduce the development history of international hotel group in China, and their main problems in localization process, and then propose some strategies for the localization management.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qinsi Tian
PY  - 2015/06
DA  - 2015/06
TI  - Localization Business Model of International Hotel Group in China
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 31
EP  - 34
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.8
DO  - 10.2991/icemct-15.2015.8
ID  - Tian2015/06
ER  -