Research on Marketing Strategy Positioning, Differentiation and Market Segmentation Strategies in the Digital Age

DOI

10.2991/978-94-6463-888-2_30How to use a DOI?

Keywords

Strategy Positioning; Strategy Differentiation; Market Segmentation; Digital Age

Abstract

This research delved into strategies by which brands could effectively interact with consumers in the digital era and through the analysis of actual-world marketing instances, aimed to offer insights regarding how marketing strategy positioning, differentiation, and market segmentation approaches could enhance sales and promote business growth.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yusha Wang
PY  - 2025
DA  - 2025/12/03
TI  - Research on Marketing Strategy Positioning, Differentiation and Market Segmentation Strategies in the Digital Age
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 298
EP  - 304
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_30
DO  - 10.2991/978-94-6463-888-2_30
ID  - Wang2025
ER  -