Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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Research on the Dual-Cycle Driving Mechanism of Consumer Loyalty Based on Green Practices

Authors
Yusen Liu1, *
1Institute of The Second Affiliated Hospital, Chongqing Medical University, Chongqing, China
*Corresponding author. Email: 2021221032@stu.cqmu.edu.cn
Corresponding Author
Yusen Liu
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_7How to use a DOI?
Keywords
Green Practices; Consumer Loyalty; Dual Circulation; PLA Straw; Luckin Coffee
Abstract

In the context of the increasingly popular environmental protection concept, this article focuses on the representative green practice case of Luckin Coffee using PLA (polylactic acid) straws, aiming to deeply analyze the internal mechanism of its impact on consumer loyalty. By constructing an innovative “dual cycle driving mechanism” analysis framework, the study found that Luckin Coffee has built a virtuous economic cycle system at the internal operational level through precise cost optimization and efficient integration of the supply chain; In the external market environment, by cleverly leveraging policy support and the continuous improvement of consumer environmental awareness, a sustainable ecological cycle has been successfully established. The synergistic effect between these two cycles significantly enhances consumer loyalty to the brand. This article not only enriches the research results related to green practices and consumer loyalty in theory, but also provides valuable practical guidance and strategic references for the green transformation of the catering industry and other industries.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_7How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yusen Liu
PY  - 2025
DA  - 2025/12/03
TI  - Research on the Dual-Cycle Driving Mechanism of Consumer Loyalty Based on Green Practices
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 47
EP  - 55
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_7
DO  - 10.2991/978-94-6463-888-2_7
ID  - Liu2025
ER  -