Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Research on Factors Influencing Consumer Buying Behavior

Authors
Yixuan Wu1, *
1University of Southern California, Los Angeles, United States
*Corresponding author. Email: ywu30100@USC.EDU
Corresponding Author
Yixuan Wu
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_125How to use a DOI?
Keywords
Consumer behavior; marketing; social media
Abstract

The following two aspects make up this paper's primary contribution: Theoretically, it integrates the two theories of consumer psychology and consumer behavior, employs an empirical research methodology, and studies the factors influencing customers' propensity to buy online by looking at the psychology of online consumers. The study has been conducted in a variety of nations. A theoretical model of the influence of online purchase intention from the perspective of consumer psychology is constructed based on the literature and research findings at home and abroad, using the specific examples of short video websites and online websites, in order to identify the key factors influencing consumers' online purchase intention from the perspective of viral marketing, trust, and perceived risk. This will assist online retailers in creating effective online sales countermeasures based on the actual situation and when combined with their respective influencing factors, will be very helpful in developing a marketing strategy that is truly centered on the consumer, and will be of practical importance in better promoting the quick and healthy growth of online marketing in China.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_125
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_125How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yixuan Wu
PY  - 2022
DA  - 2022/12/27
TI  - Research on Factors Influencing Consumer Buying Behavior
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1113
EP  - 1120
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_125
DO  - 10.2991/978-94-6463-098-5_125
ID  - Wu2022
ER  -