Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Research on the Characteristics of Trendy Brand Clothing Consumption Behavior and the Formulation of Marketing Strategies

Authors
Jiawei Zhang1, 2, *
1Princeton University, Princeton, NJ, 08544, USA
2Economics, South China Business College Guangdong University of Foreign Studies, Guangzhou, 510545, China
*Corresponding author. Email: 2040323111@e.gwng.edu.cn
Corresponding Author
Jiawei Zhang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_8How to use a DOI?
Keywords
Domestic trend brands; Customer behavior; Marketing strategies
Abstract

With the rapid growth of social media, the young can learn much fashion information worldwide. At the same time, along with the rising consumption level and the re-emergence of street culture, trendy clothing is gradually becoming a hot spot for everyone’s attention and consumption. Some fashion brands are popular with young people. Meanwhile, China’s domestic fashion brands are also developing rapidly. Many young people recognize many creative China trend brands and gradually go to the international market. However, the current development of China’s domestic fashion brand is not mature enough, and there are still a lot of problems in the design and marketing. This paper focuses on developing China’s domestic and foreign trendy brand clothing by analyzing some consumer behavior of trendy national consumers. Moreover, this paper analyzes the current situation of China’s domestic trendy brands and the problems that arise in the development and then puts forward the corresponding marketing strategies to make China’s trendy brands develop better.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiawei Zhang
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Characteristics of Trendy Brand Clothing Consumption Behavior and the Formulation of Marketing Strategies
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 57
EP  - 64
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_8
DO  - 10.2991/978-94-6463-098-5_8
ID  - Zhang2022
ER  -