Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Research on the Development Strategy of New Rural E-commerce Economy in the Digital and Sharing Economy Era

Authors
Jiayi An1, *
1School of Management, Tianjin University of Technology, Tianjin, China
*Corresponding author. Email: 1812352716@qq.com
Corresponding Author
Jiayi An
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_78How to use a DOI?
Keywords
Rural revitalization; Rural e-commerce; Digitalization; Sharing economy; Market orientation
Abstract

With the implementation of China's 14th Five-Year Plan and the promotion of the rural revitalization strategy, rural revitalization has become a national strategy, In the future, rural areas will become the center of China's economic development, thus there is great potential for conducting rural e-commerce business. As an important part of the rural revitalization strategy, the development of digitalization and the continuous promotion of sharing economy will provide great help for rural e-commerce. This paper mainly analyzes the bottlenecks and reasons of the rural e-commerce economy, considers the solutions of rural e-commerce from multiple perspectives based on digitalization and sharing economy perspectives through the survey method and functional analysis method, and proposes corresponding development countermeasures.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_78How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayi An
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Development Strategy of New Rural E-commerce Economy in the Digital and Sharing Economy Era
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 686
EP  - 693
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_78
DO  - 10.2991/978-94-6463-098-5_78
ID  - An2022
ER  -