Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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A Genre-based Contrastive Analysis of Chinese and Australian Corporate Apologies

Authors
Yu Su1, *
1School of foreign languages, Shanghai University, Shanghai, China
*Corresponding author. Email: cindysu010617@shu.edu.cn
Corresponding Author
Yu Su
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_152How to use a DOI?
Keywords
corporate apologies; genre analysis; move; strategy
Abstract

Employing genre-analytic technique, the paper intends to make a contrastive study, in order to figure out the similarities and differences between Australian and Chinese corporate apologies as well as explore the underlying cultural factors. Six moves have been found, in the order of “Expressing Explicit Apologies”, “Restoring Events”, “Assuming Responsibilities”, “Compensating for the Losses,” “Repairing Reputation/Relationship”, and “Demonstrating Resolution”. Among them, move 1, move2, and move 4 can be identified as obligatory moves while the others are optional ones. Differences in frequencies and varieties of strategy utilization can be explained by Hall’s High-context and Low-context cross-cultural theories. It’s hoped that this paper can help the general public better understand the genre of corporate apologies and further equip Chinses firms with cross-cultural competitiveness in the global market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_152
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_152How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yu Su
PY  - 2022
DA  - 2022/12/27
TI  - A Genre-based Contrastive Analysis of Chinese and Australian Corporate Apologies
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1341
EP  - 1350
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_152
DO  - 10.2991/978-94-6463-098-5_152
ID  - Su2022
ER  -