Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

<Previous Article In Volume
Next Article In Volume>

Research on Brisk’s Strategies of Choosing its Advertisement Mode

Authors
Jingtong Xu1, *
1HeChuan Middle School, Chongqing, 401520, China
*Corresponding author. Email: qq1056348504@sina.com
Corresponding Author
Jingtong Xu
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_143How to use a DOI?
Keywords
advertising; social media advertising; TV advertising; Brisk
Abstract

With development of technologies, TV advertisement which used to be one of the most effective ways of promotion is now facing great changes, such as social media advertisement. This paper mainly discusses how to choose between TV ads and social media ads. Brisk in 2010 decided whether to use TV ads or social media viral ads. This research is made by deep analysis and data comes from Harvard Business School. In conclusion, TV ads' audience group is huge but some of them do not react to the ads and just ignore it. Compared to TV ads, social media ads' audience group is not stable, but interaction among audience is huge, which means that audience not only view it but also react to it and influences audience to share, comment and forward it with more and more people. Every company should consider their own situation and choose the suitable ones. This paper may offer some references for future marketing analysis, and help new entrepreneurs.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_143
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_143How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jingtong Xu
PY  - 2022
DA  - 2022/12/27
TI  - Research on Brisk’s Strategies of Choosing its Advertisement Mode
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1260
EP  - 1266
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_143
DO  - 10.2991/978-94-6463-098-5_143
ID  - Xu2022
ER  -