Research on the Social Spreadability and Market Prospects of Chinese Pop Culture

DOI

10.2991/978-94-6463-098-5_109How to use a DOI?

Keywords

Chinese style; Chinese traditional elements; Pop culture; Fashion brand

Abstract

In contemporary society, the development of pop culture is a phenomenon, cultivating a new market with considerable potential around the globe. At the same time, Chinese fashion designers are trying to incorporate the Chinese style with pop culture, showing the Chinese aesthetics. The major theme is to analyze the social spreadability and market prospects of Chinese pop culture, with the purpose to facilitate the development of Chinese pop culture. The main research methods are taking literature review and analyzing the official report, and the research significance is to promote Chinese pop culture around the globe.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zijie Liao
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Social Spreadability and Market Prospects of Chinese Pop Culture
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 953
EP  - 964
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_109
DO  - 10.2991/978-94-6463-098-5_109
ID  - Liao2022
ER  -