The Impact of New Media Communication on Different Groups of People-Take TikTok as an Example
- DOI
- 10.2991/978-94-6463-098-5_84How to use a DOI?
- Keywords
- TikTok; Consumers; E-commerce; Impact; Effects
- Abstract
With the development of the Internet, it is an inevitable result that TikTok has become more and more famous. And it has an inevitable connection with business. As a short video platform, TikTok has countless e-commerce opportunities and consumers. Starting from the impact of TikTok on merchants and consumers, the article deeply analyzes the positive and negative effects of TikTok on them, and at the same time provides help to some e-commerce companies and consumers who have been "deceived" by TikTok. For merchants, Douyin can indeed provide a large number of users and accurate user positioning, but it also requires merchants to pay enough costs first, and what they get is not necessarily a result that can recover costs. For consumers, Douyin can give them more choices, but the products they buy do not have enough security guarantees, making it easier for consumers to suffer.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Xinyue Liao PY - 2022 DA - 2022/12/27 TI - The Impact of New Media Communication on Different Groups of People-Take TikTok as an Example BT - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) PB - Atlantis Press SP - 739 EP - 743 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-098-5_84 DO - 10.2991/978-94-6463-098-5_84 ID - Liao2022 ER -