Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

E-commerce Platform in the Global South – Concepts, Trends, and Cases

Authors
Weiyi Tian1, *
1The University of California, Santa Barbara, United States
*Corresponding author. Email: weiyitian@ucsb.edu
Corresponding Author
Weiyi Tian
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_36How to use a DOI?
Keywords
E-commerce; Emerging markets; Platform
Abstract

The e-commerce industry is expanding quickly worldwide, with the fastest growth seen in Global South countries. This paper reviews recent development of e-commerce platforms in emerging markets: the paper first defines e-commerce platforms broadly and summarizes its various characteristics; then, it identifies the unique opportunities and challenges faced by e-commerce platforms in Global South countries and major trends in selected countries; lastly, the paper briefly discusses two specific examples of e-commerce companies in the Global South and their business model formation processes in relation to Amazon.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Weiyi Tian
PY  - 2022
DA  - 2022/12/27
TI  - E-commerce Platform in the Global South – Concepts, Trends, and Cases
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 300
EP  - 309
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_36
DO  - 10.2991/978-94-6463-098-5_36
ID  - Tian2022
ER  -