Analysis of Apple Inc's Business Model Based on the SWOT Model and Financial Ratios

DOI

10.2991/978-94-6463-098-5_30How to use a DOI?

Keywords

SWOT; Value Chain; COVID-19

Abstract

Apple Inc is one of the most famous and valuable companies in the world. Its tremendous development speed, marketing strategies, and innovation mechanism have brought considerable returns to shareholders and created significant market influence. The topic of this essay is to explore Apple Inc's successful business model, which is specifically reflected in Apple Inc's significant competitive advantage in the industry and the financial analysis under the influence of COVID-19. Through the SWOT model, value chain analysis, and common-size financial statements, this essay discusses the distinction between Apple Inc compared with its main competitors and the reasons for maintaining a relatively stable rate of rapid development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hongyue Qiu
PY  - 2022
DA  - 2022/12/27
TI  - Analysis of Apple Inc's Business Model Based on the SWOT Model and Financial Ratios
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 245
EP  - 257
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_30
DO  - 10.2991/978-94-6463-098-5_30
ID  - Qiu2022
ER  -