Costco's Current Development in Chinese Retail Market
- DOI
- 10.2991/978-94-6463-098-5_86How to use a DOI?
- Keywords
- Warehouse Club; Retailer; Costco; China; U.S
- Abstract
China is a booming market in this century, and the largest worldwide warehouse club, Costco has only two benches in China. This paper mainly applies research and data analysis to analyze consumer habits, the status of Costco in the minds of Americans and Chinese, the demographic structure of China and Costco's North American business model enterprise management. It shows that the aging of China and the average family size have effects on the future performance of Costco. At the same time, it is found that Chinese consumers are completely adapted to online shopping. In a conclusion, this author found that people are more willing to go to small supermarkets and convenience stores, which are not favored by Chinese consumers. Later in this paper, this paper explores the condition of India which are environment, resources, and economic development and made a comparison with China. It shows that they have a similar business circumstances. As a result, the author predicts Costco cannot succeed in India.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Weisheng Liang PY - 2022 DA - 2022/12/27 TI - Costco's Current Development in Chinese Retail Market BT - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) PB - Atlantis Press SP - 752 EP - 759 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-098-5_86 DO - 10.2991/978-94-6463-098-5_86 ID - Liang2022 ER -