Evaluation on Start-up Companies Based on POCD Framework: Case of Brightinsight

DOI

10.2991/assehr.k.211209.446How to use a DOI?

Keywords

Evaluation; POCD Framework; Analysis; Brightinsight

Abstract

In today’s environment, deciding whether to invest in a business usually requires evaluating the market value of the business. For start-up companies, it is difficult to find an effective way to analyze the market value of a company and decide whether to invest. In this research, we propose a method called POCD framework, and we rely on this method to analyze startups. We select a company named Brightinsight as the evaluation object and conducted evaluations from the POCD framework that reveals three aspects: people, opportunities, and context. We demonstrate that the resulting Brightinsight has a well-developed team, but its competitiveness in the market is relatively weak. Also, the current pandemic environment is not conducive to investment, so it is not worth the investment. In this case, it reflects the success of Brightinsight’s evaluation of the POCD framework and demonstrates the feasibility of the POCD framework method in evaluating start-up companies.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zirui Niu
PY  - 2021
DA  - 2021/12/15
TI  - Evaluation on Start-up Companies Based on POCD Framework: Case of Brightinsight
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2738
EP  - 2743
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.446
DO  - 10.2991/assehr.k.211209.446
ID  - Niu2021
ER  -