Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Evolution of Sanitary Pads: From the Traditional Product to a Tethered Digital Platform

Authors
Ni Zeng1, *, Yuhao Liu2, Yuzhe Huang3, Huiru Luo4
1College of Education, University of Massachusetts Amherst, Amherst, MA 01003, United States
2School of Natural Sciences, University of Manchester, Manchester M13 9PL, England
3The Ulink College of Wuhan Optics Valley, Wuhan 430205, China
4College of Business Administration, Loyola Marymount University, Los Angeles, 90045-2659, United States
*Corresponding author. Email: ninizeng55@gmail.com
Corresponding Author
Ni Zeng
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.007How to use a DOI?
Keywords
Digital platforms; data; digital transformation
Abstract

Digital platforms have made a dramatic impact on the modern economy. Firms with business models anchored on digital platforms are generating unprecedented value. Much of this value comes through unlocking the power of data. Exemplars are companies such as Didi, WeChat and Alipay. Previous research has illuminated many aspects of such digital platforms and how they unlock the value of data. However, we have more to understand on how traditional companies, built on value chain-based business models, can create similarly unlock the value of data. In this paper, we study a traditional product, namely sanitary pads, to demonstrate how traditional firms can unlock the value of data similar to what digital platforms can do. This paper will discuss the role of sensors and how sanitary pads can be extended into digital platforms.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.007How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Ni Zeng
AU  - Yuhao Liu
AU  - Yuzhe Huang
AU  - Huiru Luo
PY  - 2021
DA  - 2021/12/15
TI  - Evolution of Sanitary Pads: From the Traditional Product to a Tethered Digital Platform
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 39
EP  - 47
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.007
DO  - 10.2991/assehr.k.211209.007
ID  - Zeng2021
ER  -