Evolution of Sanitary Pads: From the Traditional Product to a Tethered Digital Platform
- 10.2991/assehr.k.211209.007How to use a DOI?
- Digital platforms; data; digital transformation
Digital platforms have made a dramatic impact on the modern economy. Firms with business models anchored on digital platforms are generating unprecedented value. Much of this value comes through unlocking the power of data. Exemplars are companies such as Didi, WeChat and Alipay. Previous research has illuminated many aspects of such digital platforms and how they unlock the value of data. However, we have more to understand on how traditional companies, built on value chain-based business models, can create similarly unlock the value of data. In this paper, we study a traditional product, namely sanitary pads, to demonstrate how traditional firms can unlock the value of data similar to what digital platforms can do. This paper will discuss the role of sensors and how sanitary pads can be extended into digital platforms.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ni Zeng AU - Yuhao Liu AU - Yuzhe Huang AU - Huiru Luo PY - 2021 DA - 2021/12/15 TI - Evolution of Sanitary Pads: From the Traditional Product to a Tethered Digital Platform BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 39 EP - 47 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.007 DO - 10.2991/assehr.k.211209.007 ID - Zeng2021 ER -