Customer Engagement with Perceived Digital Servitization: An Empirical Investigation

DOI

10.2991/978-94-6463-638-3_49How to use a DOI?

Keywords

engagement; involvement; perceived value; loyalty; digital servitization

Abstract

This study examines how businesses can boost customer engagement and loyalty amidst market competition and digital change. It explores the impact of perceived digital servitization on brand loyalty through customer engagement, considering factors like product involvement, perceived value, and self-consistency. The research used surveys and statistical analysis on mobile consumers, finding that product involvement, perceived value, and self-consistency positively influence customer engagement, affecting loyalty. The study suggests that enhancing Perceived digital servitization can strengthen customer engagement and loyalty, offering insights for market strategies.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shuwen Huang
PY  - 2024
DA  - 2024/12/30
TI  - Customer Engagement with Perceived Digital Servitization: An Empirical Investigation
BT  - Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
PB  - Atlantis Press
SP  - 496
EP  - 509
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-638-3_49
DO  - 10.2991/978-94-6463-638-3_49
ID  - Huang2024
ER  -