Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023)

Analysis of Perceived Usefulness and Playfulness on Intention to Use TikTok Shop (a Study on Teenagers in Kupang City)

Authors
Muhammad A. R. Dapubeang1, *, Ronald P. C. Fanggidae1, Merlyn Kurniawati1
1Management Study Program, Faculty of Economic and Business, Universitas Nusa Cendana, Kupang, Indonesia
*Corresponding author. Email: muhammaddaapubeang9@gmail.com
Corresponding Author
Muhammad A. R. Dapubeang
Available Online 14 May 2024.
DOI
10.2991/978-94-6463-411-2_2How to use a DOI?
Keywords
Intention to Use; Kupang City; Perceived Playfulness; Perceived Usefulness; TikTok Shop
Abstract

This research explored the use of TikTok Shop among teenagers in Kupang City through the lens of the Technology Acceptance Model. Perceived usefulness and perceived playfulness were investigated as determinants of their intention to use TikTok Shop. An associative approach is used for this research. The sample determination was done using the accidental sampling method, and the calculation was done using the Lemeshow method. The sample in this study was 100 late-year teenagers who were female respondents, ages 17–21, who are mostly student. Path analysis using partial least square with smart PLS 4.0 was used in this research. The research found both factors to have a positive and significant influence on the intention to use TikTok Shop. This indicates that teenagers are more expected to use the platform if they perceive it as useful and playful. The research underlines the need to include entertaining elements in the design and content of TikTok Shop to improve user engagement and experience.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
14 May 2024
ISBN
10.2991/978-94-6463-411-2_2
ISSN
2352-5428
DOI
10.2991/978-94-6463-411-2_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Muhammad A. R. Dapubeang
AU  - Ronald P. C. Fanggidae
AU  - Merlyn Kurniawati
PY  - 2024
DA  - 2024/05/14
TI  - Analysis of Perceived Usefulness and Playfulness on Intention to Use TikTok Shop (a Study on Teenagers in Kupang City)
BT  - Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023)
PB  - Atlantis Press
SP  - 4
EP  - 18
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-411-2_2
DO  - 10.2991/978-94-6463-411-2_2
ID  - Dapubeang2024
ER  -