The Evaluation Analysis of Online Hotel Booking
- DOI
- 10.2991/icemaess-15.2016.186How to use a DOI?
- Keywords
- Online booking; service; analytic hierarchy process; fuzzy evaluation
- Abstract
This paper gives out questionnaires to the industry by using Delphi Method, ultimately confirms a target system of evaluating online booking based on economy hotels, including enterprise strength, enterprise value, site quality, and cooperation costs, etc., four primary indicators and fourteen secondary indicators, and applies the principle of analytic hierarchy process to confirm weight of evaluation indicators by combining with Delphi Method. Moreover, this paper combines with fuzzy comprehensive evaluation to construct a practical evaluation model, finally applies this evaluation model to do an empirical research and carries out analysis of empirical results.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chen Guo PY - 2015/12 DA - 2015/12 TI - The Evaluation Analysis of Online Hotel Booking BT - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science PB - Atlantis Press SP - 893 EP - 898 SN - 2352-5398 UR - https://doi.org/10.2991/icemaess-15.2016.186 DO - 10.2991/icemaess-15.2016.186 ID - Guo2015/12 ER -