The Evaluation Analysis of Online Hotel Booking

DOI

10.2991/icemaess-15.2016.186How to use a DOI?

Keywords

Online booking; service; analytic hierarchy process; fuzzy evaluation

Abstract

This paper gives out questionnaires to the industry by using Delphi Method, ultimately confirms a target system of evaluating online booking based on economy hotels, including enterprise strength, enterprise value, site quality, and cooperation costs, etc., four primary indicators and fourteen secondary indicators, and applies the principle of analytic hierarchy process to confirm weight of evaluation indicators by combining with Delphi Method. Moreover, this paper combines with fuzzy comprehensive evaluation to construct a practical evaluation model, finally applies this evaluation model to do an empirical research and carries out analysis of empirical results.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chen Guo
PY  - 2015/12
DA  - 2015/12
TI  - The Evaluation Analysis of Online Hotel Booking
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 893
EP  - 898
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.186
DO  - 10.2991/icemaess-15.2016.186
ID  - Guo2015/12
ER  -