The Observance and Non-observance of Cooperative Principle in English Advertisements

DOI

10.2991/icemaess-15.2016.109How to use a DOI?

Keywords

Cooperative Principle, Flouting, English advertising, Conversational Implicature

Abstract

Advertising, as being the important part of the social language, has directly affected people’s daily life and work through many ways , and makes use of all kinds of techniques to attract the consumers’ attention. Based on the Cooperative Principle, this paper expands its applicable scope by connecting it with various English advertisements. According to the observance and non-observance of Cooperative Principle, the author analyzes a large number of English advertisements and finds that it is a main feature of advertising language to produce implicatures by flouting the maxims of CP.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanye Li
PY  - 2015/12
DA  - 2015/12
TI  - The Observance and Non-observance of Cooperative Principle in English Advertisements
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 493
EP  - 496
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.109
DO  - 10.2991/icemaess-15.2016.109
ID  - Li2015/12
ER  -