Research on Regional Cultural Inheritance Mechanism Under Internet Group Communication

DOI

10.2991/assehr.k.201215.372How to use a DOI?

Keywords

Internet, mass communication, regional cultural heritage

Abstract

The media culture in the age of Internet Mass Communication is different from that of traditional media in the aspects of communicator, audience, medium, content and effect. The new media, represented by the Internet, has become the main media of mass communication, and the regional culture, as a “consensus” of regional humanity, faces a new opportunity for its inheritance in the Internet age. In this regard, the author applies the theories of integrated marketing communication and regional development, analyzes the main basis and theoretical premise of regional cultural inheritance mechanism, and combines the current situation of regional cultural survival, through the construction of regional cultural communication platform under the Internet group communication, the construction of regional cultural brand through the Internet group communication, and the optimization and integration of the system elements resources of regional cultural communication power, to explore the effective optimization ways of regional cultural inheritance; we hope to play a positive role in the inheritance of local culture.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianbo Qin
PY  - 2020
DA  - 2020/12/18
TI  - Research on Regional Cultural Inheritance Mechanism Under Internet Group Communication
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 437
EP  - 440
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.372
DO  - 10.2991/assehr.k.201215.372
ID  - Qin2020
ER  -