Analysis on the Evolution of the Four Tropes of Semiotic Rhetoric of Chinese Cigarette Labels

DOI

10.2991/assehr.k.201215.371How to use a DOI?

Keywords

semiotic rhetoric, cigarette labels, evolution of the four tropes

Abstract

Cigarette labels are the commodity signs. As a form of advertisement, the text of cigarette labels, which is composed of words and patterns, is culturally branded because of its different times and regions, and has obvious characteristics of the times. The cigarette label in China has a history of more than one hundred years, and the style of the cigarette label has also undergone great changes. From the perspective of semiotic rhetoric, this article analyzes the evolution of the four tropes of ideographic way of cigarette label in China, and discusses how the ideographic way of cigarette label will evolve after entering the era of irony based on the current tobacco control in China.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dongwei Yang
AU  - Mingzhe Li
PY  - 2020
DA  - 2020/12/18
TI  - Analysis on the Evolution of the Four Tropes of Semiotic Rhetoric of Chinese Cigarette Labels
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 432
EP  - 436
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.371
DO  - 10.2991/assehr.k.201215.371
ID  - Yang2020
ER  -