Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)

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Strategies for Chinese Fantasy and Kung Fu Novels to Go Global: Taking Sage Monarch as an Example

Authors
Jiangxia Yang
Corresponding Author
Jiangxia Yang
Available Online 18 December 2020.
DOI
10.2991/assehr.k.201215.377How to use a DOI?
Keywords
Chinese fantasy novels, Sage Monarch, domestication
Abstract

The past five years has seen a dramatic rise of online Chinese fantasy and kung fu novels (hereafter called Chinese fantasy novels), or xianxia novels, both for domestic readers and readers overseas. The novels, characterized by their Chinese flavor, are so popular among foreigners that many English native speakers dive in as translators on websites like Wuxiaworld. Why did the English versions on the Wuxiaworld website gain so much popularity? This paper tries to take the version of Sage Monarch on it as an example and report on its language features and readability with the help of SEO, a tool for text analysis, in addition to an investigation into its translation strategies. The result shows its translator has turned to domestication for readability and foreignization for novelty, with the former being predominant, which helps explain why it has mesmerized a widespread readership in the receptor language.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 December 2020
ISBN
10.2991/assehr.k.201215.377
ISSN
2352-5398
DOI
10.2991/assehr.k.201215.377How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Jiangxia Yang
PY  - 2020
DA  - 2020/12/18
TI  - Strategies for Chinese Fantasy and Kung Fu Novels to Go Global: Taking Sage Monarch as an Example
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 468
EP  - 471
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.377
DO  - 10.2991/assehr.k.201215.377
ID  - Yang2020
ER  -