Influence of "Online Celebrities" Consumption on Chinese Traditional Consumer Culture
Authors
Yunhua Lin, Zhengpeng Qiao
Corresponding Author
Yunhua Lin
Available Online December 2017.
- DOI
- 10.2991/icelaic-17.2017.179How to use a DOI?
- Keywords
- consumer culture; online celebrities consumption; influence
- Abstract
In recent years, with the rise of all kinds of live-broadcasting platforms, "online celebrity" as a new thing springs up and develops rapidly and new consumption stimulated by such online celebrities appears accordingly, such as online-famous milk tea shops, cloth stores and nail salons. Such a new consumption phenomenon is influencing our consumer culture. This paper analyzes the influence of "online celebrities" consumption on Chinese Traditional consumer culture from the perspectives of positive and negative aspects.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yunhua Lin AU - Zhengpeng Qiao PY - 2017/12 DA - 2017/12 TI - Influence of "Online Celebrities" Consumption on Chinese Traditional Consumer Culture BT - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017) PB - Atlantis Press SP - 770 EP - 772 SN - 2352-5398 UR - https://doi.org/10.2991/icelaic-17.2017.179 DO - 10.2991/icelaic-17.2017.179 ID - Lin2017/12 ER -