A Study on E-C Subtitle Translation of the NetEase Open Educational Resources from the Perspective of Skopos Theory A Case Study of the Harvard Open Course Postive Psychology

DOI

10.2991/icelaic-17.2017.99How to use a DOI?

Keywords

NetEase open educational resources; skopos theory; subtitle translation; positive psychology

Abstract

As a new type of curriculum, the Network Open Educational Resources (NOER) are becoming increasingly popular with the development of network technology. And it is also an important access to self-learning for domestic learners. Due to the high quality of NORE and the great expectation from the target audience, the translation of its subtitles is of great importance. It is a burning issue for the translator of NOER to figure out how to meet the target audiences' need. Skopos theory is a translation theory proposed by a translation theorist, Hans J Vermeer. According to it, the prime principle that determines the translation process is the purpose (skopos) of the overall translational action. In other words, the purpose of target text determines the translation strategies and methods. There are many investigations on skopos theory both at home and abroad, whereas, few researches have been made on the practical use of skopos theory on STNOER. To solve the problems mentioned above, this paper adopts research approaches including literature reading, sample analysis and induction. From the perspective of skopos theory, this paper analyzes the characteristics and demands of target audience of NOER. Through a case study of the Harvard Open Courses Positive Psychology, this paper proposes three translation strategies according to the purpose of the target text: (1) for professors, more technical and academic terms should be adopted and the instructors' teaching style embodied in the translation; (2)in terms of students, the sophisticated principles in the course should be illustrated in a simple way and some creative words can be added to the target text properly; (3)as for self-learners, translators should highlight the rhetorical function of the source text and deliver messages directly.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Guo
PY  - 2017/12
DA  - 2017/12
TI  - A Study on E-C Subtitle Translation of the NetEase Open Educational Resources from the Perspective of Skopos Theory A Case Study of the Harvard Open Course Postive Psychology
BT  - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017)
PB  - Atlantis Press
SP  - 447
EP  - 452
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-17.2017.99
DO  - 10.2991/icelaic-17.2017.99
ID  - Guo2017/12
ER  -