Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)

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Advertisement Parody under CBR Model

Authors
Zhimin Xiang
Corresponding Author
Zhimin Xiang
Available Online December 2016.
DOI
10.2991/icelaic-16.2017.141How to use a DOI?
Keywords
advertisement; parody; conceptual blending; cognitive context; relevance
Abstract

As a linguistic device, parody usually takes advantage of some existing language forms to convey new information. The present study, based on two fundamental theories in cognitive linguistics relevance theory and conceptual blending theory plus three accompanying key concepts, namely "conceptual blending", "cognitive context" and "relevance" aims at a comprehensive interpretation of advertisement parody.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
10.2991/icelaic-16.2017.141
ISSN
2352-5398
DOI
10.2991/icelaic-16.2017.141How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Zhimin Xiang
PY  - 2016/12
DA  - 2016/12
TI  - Advertisement Parody under CBR Model
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 587
EP  - 590
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.141
DO  - 10.2991/icelaic-16.2017.141
ID  - Xiang2016/12
ER  -