Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022)

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Research on the Communication Effect of News Media Current Affairs Commentary on WeChat Official Account of the Paper

Authors
Peiying Tian1, *
1School of Humanities and Social Sciences, Xi’an Jiaotong-Liverpool University, Shenyang, 110000, Liaoning, China
*Corresponding author. Email: Peiying.Tian21@student.xjtlu.edu.cn
Corresponding Author
Peiying Tian
Available Online 1 March 2023.
DOI
10.2991/978-2-38476-004-6_71How to use a DOI?
Keywords
News commentary; New media dissemination; The Paper
Abstract

The quantitative study mainly researches the impact of news and current affairs comments reported in the WeChat official account of The Paper on the communication effect of audience groups. Interviews with the followers who had focused on the online community of The Paper were conducted for collecting rich data. The production of questionnaires needed for the study was used to analyze the relevant data and to investigate the value and influence that the audience obtains from The Paper news. According to results and discussion, this research found that there are still many problems and challenges in the new media industry. In the change of traditional media thinking and the development of new media, the communication effect of news media is still unattractive in terms of content language and form, the establishment of user thinking between the news industry and the audience is blocked, and the comprehensive of media are biased, and the innovation of the news industry is insufficient. In this regard, this study puts forward improvement ideas and measures for the advantages and weaknesses of The Paper news communication effect. To strengthen the basic quality of the news media as the fundamental, the research emphasizes to close the distance between the public and the media and promote the reform and innovation of news and current affairs commentary so as to further enhance the publicity and influence of the news media industry.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 March 2023
ISBN
10.2991/978-2-38476-004-6_71
ISSN
2352-5398
DOI
10.2991/978-2-38476-004-6_71How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Peiying Tian
PY  - 2023
DA  - 2023/03/01
TI  - Research on the Communication Effect of News Media Current Affairs Commentary on WeChat Official Account of the Paper
BT  - Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022)
PB  - Atlantis Press
SP  - 580
EP  - 587
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-004-6_71
DO  - 10.2991/978-2-38476-004-6_71
ID  - Tian2023
ER  -