Research on the Communication Effect of News Media Current Affairs Commentary on WeChat Official Account of the Paper
- DOI
- 10.2991/978-2-38476-004-6_71How to use a DOI?
- Keywords
- News commentary; New media dissemination; The Paper
- Abstract
The quantitative study mainly researches the impact of news and current affairs comments reported in the WeChat official account of The Paper on the communication effect of audience groups. Interviews with the followers who had focused on the online community of The Paper were conducted for collecting rich data. The production of questionnaires needed for the study was used to analyze the relevant data and to investigate the value and influence that the audience obtains from The Paper news. According to results and discussion, this research found that there are still many problems and challenges in the new media industry. In the change of traditional media thinking and the development of new media, the communication effect of news media is still unattractive in terms of content language and form, the establishment of user thinking between the news industry and the audience is blocked, and the comprehensive of media are biased, and the innovation of the news industry is insufficient. In this regard, this study puts forward improvement ideas and measures for the advantages and weaknesses of The Paper news communication effect. To strengthen the basic quality of the news media as the fundamental, the research emphasizes to close the distance between the public and the media and promote the reform and innovation of news and current affairs commentary so as to further enhance the publicity and influence of the news media industry.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Peiying Tian PY - 2023 DA - 2023/03/01 TI - Research on the Communication Effect of News Media Current Affairs Commentary on WeChat Official Account of the Paper BT - Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022) PB - Atlantis Press SP - 580 EP - 587 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-004-6_71 DO - 10.2991/978-2-38476-004-6_71 ID - Tian2023 ER -