Application of Olunchun “Mosukun” Intangible Elements in Visual Communication Design Under Virtual Reality Technology

DOI

10.2991/978-94-6463-172-2_149How to use a DOI?

Keywords

VR technology; Mosukun; Visual communication design; 3D visualization platform; Unity3D

Abstract

As a national intangible cultural heritage, the Olunchun “Mosukun” lacks the channel of integration with modern scientific and technological innovation, resulting in low communication efficiency, and is facing a severe problem of protection and inheritance. Therefore, this paper takes the Olunchun “Mosukun” as the research object, and with the application advantages of VR technology, 3D modeling technology and visual interaction technology, the unique characters, stories, rap forms and other intangible elements in “Mosukun” culture are transformed into design materials by software programs such as 3ds Max, Photoshop, Unity3D, etc., which are integrated into the visual communication design, and a three-dimensional visual platform is constructed by using C# language in combination with ASP.NET framework. It not only enhances the performance result of visual communication design, but also promotes the organic combination of traditional culture and modern artistic creation, enriches the cultural connotation of visual communication works, and is more beneficial to the rapid promotion of “Mosukun” culture, which has made a good demonstration for the realization of brand building and development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ying Luo
AU  - Zhewei Liang
PY  - 2023
DA  - 2023/06/30
TI  - Application of Olunchun “Mosukun” Intangible Elements in Visual Communication Design Under Virtual Reality Technology
BT  - Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)
PB  - Atlantis Press
SP  - 1389
EP  - 1394
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-172-2_149
DO  - 10.2991/978-94-6463-172-2_149
ID  - Luo2023
ER  -