Proceedings of the International Conference on Education Innovation and Social Science (ICEISS 2017)

Research on the Brand Image Building Route and Mechanism of Pop-up Store

Authors
Geng Huang, Xinqun Feng
Corresponding Author
Geng Huang
Available Online November 2017.
DOI
https://doi.org/10.2991/iceiss-17.2017.16How to use a DOI?
Keywords
Pop-up Store; Flash; Brand; Valid perception
Abstract
In this paper, the author studies the corresponding mechanism of "flash" and brand image building from the perspective of "flash" marketing motivation and consumption mode. Through the analysis of the mechanism of the diversity of Pop-up Store flash store brand involved, which extends out the relationship between sustainable dissemination of short-term sales and brand value of the flash store, process, combing out flash success factors of marketing, finally realize the effective customer perception of the brand, expanding the spread of brand value.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
International Conference on Education Innovation and Social Science (ICEISS 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2017
ISBN
978-94-6252-421-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceiss-17.2017.16How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Geng Huang
AU  - Xinqun Feng
PY  - 2017/11
DA  - 2017/11
TI  - Research on the Brand Image Building Route and Mechanism of Pop-up Store
BT  - International Conference on Education Innovation and Social Science (ICEISS 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-17.2017.16
DO  - https://doi.org/10.2991/iceiss-17.2017.16
ID  - Huang2017/11
ER  -