Research on the Brand Image Building Route and Mechanism of Pop-up Store
- Geng Huang, Xinqun Feng
- Corresponding Author
- Geng Huang
Available Online November 2017.
- https://doi.org/10.2991/iceiss-17.2017.16How to use a DOI?
- Pop-up Store; Flash; Brand; Valid perception
- In this paper, the author studies the corresponding mechanism of "flash" and brand image building from the perspective of "flash" marketing motivation and consumption mode. Through the analysis of the mechanism of the diversity of Pop-up Store flash store brand involved, which extends out the relationship between sustainable dissemination of short-term sales and brand value of the flash store, process, combing out flash success factors of marketing, finally realize the effective customer perception of the brand, expanding the spread of brand value.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Geng Huang AU - Xinqun Feng PY - 2017/11 DA - 2017/11 TI - Research on the Brand Image Building Route and Mechanism of Pop-up Store BT - International Conference on Education Innovation and Social Science (ICEISS 2017) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/iceiss-17.2017.16 DO - https://doi.org/10.2991/iceiss-17.2017.16 ID - Huang2017/11 ER -