Research on the Brand Image Building Route and Mechanism of Pop-up Store

DOI

10.2991/iceiss-17.2017.16How to use a DOI?

Keywords

Pop-up Store; Flash; Brand; Valid perception

Abstract

In this paper, the author studies the corresponding mechanism of "flash" and brand image building from the perspective of "flash" marketing motivation and consumption mode. Through the analysis of the mechanism of the diversity of Pop-up Store flash store brand involved, which extends out the relationship between sustainable dissemination of short-term sales and brand value of the flash store, process, combing out flash success factors of marketing, finally realize the effective customer perception of the brand, expanding the spread of brand value.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Geng Huang
AU  - Xinqun Feng
PY  - 2017/11
DA  - 2017/11
TI  - Research on the Brand Image Building Route and Mechanism of Pop-up Store
BT  - Proceedings of the International Conference on Education Innovation and Social Science (ICEISS 2017)
PB  - Atlantis Press
SP  - 65
EP  - 70
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-17.2017.16
DO  - 10.2991/iceiss-17.2017.16
ID  - Huang2017/11
ER  -