Research on Practice Teaching Reform of Network Marketing Course Against the Background of Application-oriented Undergraduate

DOI

10.2991/iceiem-19.2019.33How to use a DOI?

Keywords

Applied undergraduate, network marketing, practical teaching, innovation and entrepreneurship

Abstract

Network marketing is the core course of e-commerce undergraduate major in colleges and universities, and its teaching reform should be based on the needs of modern society and economic development. Practical teaching is not only an important link to cultivate students' practical ability and innovation and entrepreneurship ability, but also an important way to improve students' social professional quality and employment competitiveness. Based on the characteristics of e-commerce talent demand in the new era, industrial and commercial college in guangzhou of the curriculum reform as an example, the network marketing practice teaching as the core, to explore features outstanding professional ability and creative teaching mode, cultivate conforms to the market demand of high-quality practical talents, for applied undergraduate colleges and universities in our country electronic commerce talent training and related course construction and reform to provide the reference.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jieyu Lai
AU  - Xia Lin
PY  - 2019/08
DA  - 2019/08
TI  - Research on Practice Teaching Reform of Network Marketing Course Against the Background of Application-oriented Undergraduate
BT  - Proceedings of the 2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019)
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiem-19.2019.33
DO  - 10.2991/iceiem-19.2019.33
ID  - Lai2019/08
ER  -