Analysis of Consumer Behavior on Campus Based on Spark

DOI

10.2991/iceess-18.2018.57How to use a DOI?

Keywords

Spark, Consumer behavior, Mass data

Abstract

By analyzing the correlation of consumer behavior on campus, the students’ personality could be understood. Specifically, the ratio of the number of simultaneous consumption of any two students in a year was calculated based on consumption time and location. In view of the huge amount of computation, the computing framework uses Spark distributed framework, and the analysis results are displayed to the users through the Zeppelin framework. Through analysis of the ratio of the number of simultaneous consumption of any two students, it shows most students have regular partners and a few of the students needs more attention from schools.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaozheng Wang
AU  - Tongqi Xue
AU  - Jiaxi Xu
PY  - 2018/10
DA  - 2018/10
TI  - Analysis of Consumer Behavior on Campus Based on Spark
BT  - Proceedings of the 2018 International Conference on Education, Economics and Social Science (ICEESS 2018)
PB  - Atlantis Press
SP  - 235
EP  - 240
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceess-18.2018.57
DO  - 10.2991/iceess-18.2018.57
ID  - Wang2018/10
ER  -