Analysis on the Synergistic Effect of Internet Enterprise M&A Based on Financial Indexes —Taking the Youku Tudou Merger as an Example

DOI

10.2991/iceemt-18.2018.95How to use a DOI?

Keywords

Internet Enterprise; Financial Synergy; M&A; Financial Analysis

Abstract

Financial synergistic effect is one of the important motives for the m&a of enterprises. This paper analyzed the financial index data and business status before and after the merger of Youku Tudou, and found that the short-term financial synergistic effect was not obvious after the merger. Two years later, there were significant positive effects, but it was necessary to innovate the profit model.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanqin Li
PY  - 2018/12
DA  - 2018/12
TI  - Analysis on the Synergistic Effect of Internet Enterprise M&A Based on Financial Indexes —Taking the Youku Tudou Merger as an Example
BT  - Proceedings of the 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018)
PB  - Atlantis Press
SP  - 490
EP  - 493
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemt-18.2018.95
DO  - 10.2991/iceemt-18.2018.95
ID  - Li2018/12
ER  -