Analysis on the Synergistic Effect of Internet Enterprise M&A Based on Financial Indexes —Taking the Youku Tudou Merger as an Example
Available Online December 2018.
- https://doi.org/10.2991/iceemt-18.2018.95How to use a DOI?
- Internet Enterprise; Financial Synergy; M&A; Financial Analysis
- Financial synergistic effect is one of the important motives for the m&a of enterprises. This paper analyzed the financial index data and business status before and after the merger of Youku Tudou, and found that the short-term financial synergistic effect was not obvious after the merger. Two years later, there were significant positive effects, but it was necessary to innovate the profit model.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yanqin Li PY - 2018/12 DA - 2018/12 TI - Analysis on the Synergistic Effect of Internet Enterprise M&A Based on Financial Indexes —Taking the Youku Tudou Merger as an Example BT - 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018) PB - Atlantis Press SP - 490 EP - 493 SN - 2352-5398 UR - https://doi.org/10.2991/iceemt-18.2018.95 DO - https://doi.org/10.2991/iceemt-18.2018.95 ID - Li2018/12 ER -