Proceedings of the International Conference on Education, Economics and Information Management (ICEEIM 2019)

Investigation and Analysis on Women’s Consumption Experience and Demand of Underwear During Menstruation

Authors
Hualei Chen, Mingyue Gu, Yingzi Zhang
Corresponding Author
Yingzi Zhang
Available Online 6 April 2020.
DOI
10.2991/assehr.k.200401.038How to use a DOI?
Keywords
consumption experience, consumption demand, underwear, women, menstruation
Abstract

In order to have a comprehensive understanding of women’s consumption experience and demand of underwear during menstruation, a questionnaire survey was conducted among women in menstruation from three aspects: the lateral leakage of menstrual blood, the feeling of wearing underwear during menstruation and the design demand for physiological period underplant. The results showed that more than 80% of women had menstrual side leakage during menstruation, and the morning and evening side leakage amount and side leakage area were different; Although the existing physiological underwear has the characteristics of variety of style, popular color and rich pattern, there are deficient in air permeability, resilience, color fastness and other aspects of fabric, especially in the prevention of blood leakage function is relatively weak. The existing physiological underwear do not fit well into the side drain area structurally. Most women said that physiological underwear could be novel in style, comfortable and flexible in fabric and leakproof, antibacterial, convenient and durable in function. The research results provide useful reference for underwear manufacturers.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education, Economics and Information Management (ICEEIM 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 April 2020
ISBN
978-94-6252-949-6
ISSN
2352-5398
DOI
10.2991/assehr.k.200401.038How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hualei Chen
AU  - Mingyue Gu
AU  - Yingzi Zhang
PY  - 2020
DA  - 2020/04/06
TI  - Investigation and Analysis on Women’s Consumption Experience and Demand of Underwear During Menstruation
BT  - Proceedings of the International Conference on Education, Economics and Information Management (ICEEIM 2019)
PB  - Atlantis Press
SP  - 158
EP  - 162
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200401.038
DO  - 10.2991/assehr.k.200401.038
ID  - Chen2020
ER  -