Research on Product Quality Improvement Strategy of Supply Chain Considering Consumers’ Double Preference

DOI

10.2991/assehr.k.200401.039How to use a DOI?

Keywords

quality preference, channel preference, product quality improvement

Abstract

This paper aim is to improve the product quality of manufacturer, under considering the dual preference of consumer channel and quality. Our conclusions show that the manufacturer’s profit and quality improvement boundary are uncorrelated with channel preference, under decentralized decision-making; manufacturer profit and quality improvement boundary are correlative to preference channel. Therefore, the manufacturer can reduce the cost of quality improvement through upgrading production technology, implementing quality management and other means. Moreover, at the same time, the manufacturer can improve consumers’ recognition of high-quality products through advertising and other means.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongqi Wang
PY  - 2020
DA  - 2020/04/06
TI  - Research on Product Quality Improvement Strategy of Supply Chain Considering Consumers’ Double Preference
BT  - Proceedings of the International Conference on Education, Economics and Information Management (ICEEIM 2019)
PB  - Atlantis Press
SP  - 163
EP  - 169
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200401.039
DO  - 10.2991/assehr.k.200401.039
ID  - Wang2020
ER  -