Illocutionary Speech Acts in Advertisements in Public Spaces and Their Integration in Learning Advertising Texts in Junior High School

DOI

10.2991/978-2-38476-226-2_14How to use a DOI?

Keywords

Advertising; Indonesian Learning; Illocutionary Speech Acts

Abstract

This research was conducted with the aim of determining the illocutionary speech acts contained in advertisements in public spaces which were then integrated into Indonesian learning by referring to the Learning Outcomes of phase D Indonesian subjects in the Independent Curriculum. This research was carried out using a qualitative description method that describes the results in the form of descriptions whose data collection was carried out using documentation techniques. Data analysis is carried out with an interactive approach, namely reading, analyzing, presenting, and drawing conclusions from documents. Data sources are obtained from advertisements in public spaces. The data is in the form of advertising excerpts that show illocutionary speech acts. The results of this study are: (1) illocutionary speech acts contained in advertisements that were found to be divided into five types, namely 4 data acharitive acts, 19 data directive actions, 4 data commission actions, 4 data expressive actions, and 2 declarative acts and implications in these speeches, and (2) the results of the research were integrated through learning teaching materials Indonesian on advertising text materials that refer to Language Learning Outcomes Indonesia phase D Independent Curriculum.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ananda Nur Aprilia Ika Widyaningsih
AU  - Fayza Swandari
AU  - Nisa Alfiya
AU  - Duwi Saputro
AU  - Harun Joko Prayitno
AU  - Ahmad Kailani
PY  - 2024
DA  - 2024/05/28
TI  - Illocutionary Speech Acts in Advertisements in Public Spaces and Their Integration in Learning Advertising Texts in Junior High School
BT  - Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
PB  - Atlantis Press
SP  - 142
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-226-2_14
DO  - 10.2991/978-2-38476-226-2_14
ID  - Widyaningsih2024
ER  -