Directive Speech Actions on Ads/Banners in Public Space and Its Relevance as Teaching Material for Advertising Text for Grade VIII Junior High School Students
- DOI
- 10.2991/978-2-38476-226-2_20How to use a DOI?
- Keywords
- directive speech acts; banners; advertisements; posters; slogans; pragmatics
- Abstract
This study aims to identify and describe the directive utterances contained in economic, political, and social banners to be used as teaching materials for advertising texts, slogans, and posters for class VII SMP. This research uses a qualitative descriptive method. Data analysis in this study used a pragmatic approach. The data collection method used is note taking, and uses a triangulation technique as a test for the validity of the data. The results of this study are directive speech acts obtained in economic, political, and social banners, there are 35 directive utterances which have been classified into 5 types. The directive speech acts obtained in this study were 13 utterances of commanding, 8 utterances of advising, 7 utterances of recommending, 4 utterances of asking, 3 utterances of begging.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Dwi Nurfitasari AU - Helma Riana AU - Nurlita Cahyani PY - 2024 DA - 2024/05/28 TI - Directive Speech Actions on Ads/Banners in Public Space and Its Relevance as Teaching Material for Advertising Text for Grade VIII Junior High School Students BT - Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023) PB - Atlantis Press SP - 241 EP - 253 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-226-2_20 DO - 10.2991/978-2-38476-226-2_20 ID - Nurfitasari2024 ER -