Marketing Curriculum Design and Application Research Based on Revised Edition of Bloom's Educational Objective Taxonomy

DOI

10.2991/icedem-18.2018.93How to use a DOI?

Keywords

Bloom's taxonomy of educational objectives; Marketing teaching objectives; Classification of teaching objectives

Abstract

The revised edition of Bloom's Educational Objectives Taxonomy, combined with modern cognitive psychology, solves the problem of transforming declarative knowledge into procedural knowledge and metacognitive knowledge, and achieves the consistency audit of teaching objectives, teaching activities and assessment. As the core curriculum of management major, in order to better realize the concept of applied education, marketing curriculum should construct a classification system of teaching objectives to adapt to the development of the times, improve curriculum system, and enrich the teaching design framework and evaluation methods of marketing knowledge classification.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunying Wang
PY  - 2018/12
DA  - 2018/12
TI  - Marketing Curriculum Design and Application Research Based on Revised Edition of Bloom's Educational Objective Taxonomy
BT  - Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 370
EP  - 373
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.93
DO  - 10.2991/icedem-18.2018.93
ID  - Wang2018/12
ER  -