Analysis of Consumers' Trust in Imported Infant Milk Powder and Its Influencing Factors

DOI

10.2991/icedem-18.2018.80How to use a DOI?

Keywords

Consumers; Imported infant milk powder; Level of trust

Abstract

This paper took the trust degree of consumers to import infant milk powder safety as a dependent variable, took the consumer's age, education level, gender, marital status, fertility status, family income and other 12 factors as explanatory variables, analyzed the consumers' trust in imported infant milk powder and its influencing factors. 303 valid questionnaires were obtained by questionnaire, and the regression results were run by logistic method, and the conclusion was that most Chinese consumers held a high degree of trust in imported infant milk powder, and consumers ' age, education level, income, purchase channels, consumer safety awareness and other factors have a significant positive impact on the degree of trust.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xia Li
AU  - Heliang Huang
PY  - 2018/12
DA  - 2018/12
TI  - Analysis of Consumers' Trust in Imported Infant Milk Powder and Its Influencing Factors
BT  - Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 317
EP  - 320
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.80
DO  - 10.2991/icedem-18.2018.80
ID  - Li2018/12
ER  -