Research on The Design of Xiamen’s Urban Visual Identity System

DOI

10.2991/icedem-18.2018.56How to use a DOI?

Keywords

City identity; Xiamen; Urban visual identity; Urban positioning

Abstract

As a visual communication design of urban brand, urban visual identity is widely used in today's society. Starting with the Xiamen’s urban identity design, this paper deduces the Xiamen’s urban identity design through analyzing the cultural connotation and orientation of Xiamen. Furthermore, it puts forward that the Xiamen’s urban identity design plays an effective role in urban identity propaganda.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wen Zhu
PY  - 2018/12
DA  - 2018/12
TI  - Research on The Design of Xiamen’s Urban Visual Identity System
BT  - Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 222
EP  - 225
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.56
DO  - 10.2991/icedem-18.2018.56
ID  - Zhu2018/12
ER  -