Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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The Role of Social Media in the Purchase of Luxury Goods – Taking Louis Vuitton as an Example

Authors
Jiayi Xiao1, *
1Accounting and Finance, Durham University, Durham, DH1 3LE, UK
*Corresponding author. Email: wwkj32@durham.ac.uk
Corresponding Author
Jiayi Xiao
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_26How to use a DOI?
Keywords
Social Media; User-generated Content; Louis Vuitton
Abstract

This research essay explores social media’s role in purchasing luxury products by focusing on Louis Vuitton (LV) as a case study. The essay reviews relevant literature on luxury marketing and new media, discussing LV’s historical development and brand message as a leading luxury brand. Then this research delves into the impact of social media on LV’s marketing strategy, analyzing how social media platforms like Instagram, Facebook, and Twitter have allowed LV to reach a wider audience and influence consumer behavior. Additionally, the essay examines the role of social media in creating brand loyalty and the impact of social media on pricing and distribution. It concludes with crucial insights and recommendations, highlighting the need for LV to adapt and leverage social media while being vigilant of the risks that come with it. This essay provides valuable insights into the role of social media in luxury marketing and its impact on a leading luxury brand like Louis Vuitton.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
10.2991/978-94-6463-246-0_26
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_26How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayi Xiao
PY  - 2023
DA  - 2023/09/26
TI  - The Role of Social Media in the Purchase of Luxury Goods – Taking Louis Vuitton as an Example
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 213
EP  - 220
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_26
DO  - 10.2991/978-94-6463-246-0_26
ID  - Xiao2023
ER  -