An Analysis Between Corporate Social Responsibility and Consumer Psychology

DOI

10.2991/978-94-6463-246-0_19How to use a DOI?

Keywords

Social responsibility; User satisfaction; Influence

Abstract

Under the background of the rapid development of communication and science and technology, every move of enterprises is exposed in the eyes of consumers, and their sense of responsibility on social is also concerned by consumers. At the premise of knowing the impact of corporate social responsibility perception to consumers, the influence of company social activities on consumers’ purchase intention, the influence of company social responsibility and consumer psychological mechanism, and the influence of consumers’ purchase intention by platform corporate social responsibility, this article analyzes the relationship between customers and company social responsibility. Taking Huawei as an example, Huawei’s social responsibility is divided into four aspects, and consumer satisfaction survey, consumer social responsibility of HUAWEI with high satisfaction research results, and enterprises can through a high degree of social responsibility to obtain user goodwill and improve customer loyalty.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Baoye Chen
AU  - Ye Zou
PY  - 2023
DA  - 2023/09/26
TI  - An Analysis Between Corporate Social Responsibility and Consumer Psychology
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 166
EP  - 172
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_19
DO  - 10.2991/978-94-6463-246-0_19
ID  - Chen2023
ER  -