Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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The Influence of Information Cocoons on Modern Consumers

Authors
Linxuan Niu1, *, Rui Tian2, Isabella Chen3, Tianyi Wu4
1Business School, Durham University, Durham, DH1 3LE, UK
2Fox School of Business, Temple University, Philadelphia, PA, 19122, USA
3Southlands Christian School, Rowland Height, CA, 91748, USA
4Shanghai Jinshan Hangzhou Bay Bilingual School (HBBSS), Shanghai, 200540, China
*Corresponding author. Email: linxuanniu5@gmail.com
Corresponding Author
Linxuan Niu
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_50How to use a DOI?
Keywords
information cocoons; online consumption; social media platforms; digital technology; consumer behavior
Abstract

The rapid development of social media platforms and digital technology provides individuals with advantages to access information, but it also creates information cocoons in the meantime. The purpose of this paper is to discuss the influence brought by information cocoons in this age of information explosion and the impact on several areas such as online consumption, short video viewing, political polarization, and democratic discourse. By conducting adequate research and reviewing abundant resources online, we safely draw to the content that people will be easier to obtain and accept information that aligns with their existing beliefs, which results in a pattern of fast thinking. To apply this type of fast thinking in daily behavior, consumers rely on narrow sources of information and recommendations, resulting in suboptimal online shopping outcomes. In addition, it also limits people’s reception of video content. Except for individuals’ decisions, information cocoons cause influence on politics that are accepted by citizens as well. This article emphasizes the most on the impact of information cocoons on consumers, including overspending, product selection, and other negative effects. In the end, we predict that the impact of information cocoons will be continuous in the future, but it can be lessened if people are intentionally breaking out of the bubbles.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
10.2991/978-94-6463-246-0_50
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_50How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Linxuan Niu
AU  - Rui Tian
AU  - Isabella Chen
AU  - Tianyi Wu
PY  - 2023
DA  - 2023/09/26
TI  - The Influence of Information Cocoons on Modern Consumers
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 420
EP  - 431
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_50
DO  - 10.2991/978-94-6463-246-0_50
ID  - Niu2023
ER  -