Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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Business Strategy and Market Attempt of Luxury Brands in the Post-epidemic Era – A Case Study of LVMH’s Leather Goods

Authors
Tianjie He1, *
1The University of Sydney Business School, University of Sydney, Sydney, 2006, Australia
*Corresponding author. Email: tihe7773@uni.sydney.edu.au
Corresponding Author
Tianjie He
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_36How to use a DOI?
Keywords
LVMH; Business strategy; Luxury brands
Abstract

The luxury goods industry has been one of the hardest-hit sectors during the COVID-19 pandemic. Using LVMH as a sample, this article examines the sales of luxury goods during the epidemic and the luxury goods group’s sales strategy in the post-epidemic era. The article takes fashion and leather products as the entry point and analyzes the financial results of lvmh with a timeline from 2019 to 2022. Primarily, it examines the opportunities and challenges facing lvmh’s fashion and leather products during the epidemic. It also points out the development flaws of the luxury brand’s market strategy in the post-epidemic era and how the brand’s market strategy can change for a better future how to better capture the market. Finally, the article takes lvmh’s fashion and leather products division as an example to study the application of on-line marketing strategy can be used for luxury brands to come out on top in the market in the post-epidemic era .

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
10.2991/978-94-6463-246-0_36
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_36How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tianjie He
PY  - 2023
DA  - 2023/09/26
TI  - Business Strategy and Market Attempt of Luxury Brands in the Post-epidemic Era – A Case Study of LVMH’s Leather Goods
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 293
EP  - 300
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_36
DO  - 10.2991/978-94-6463-246-0_36
ID  - He2023
ER  -