The influence of Sunk Costs on Rational Decision Making in Behavioral Economics

DOI

10.2991/978-94-6463-036-7_177How to use a DOI?

Keywords

Sunk costs; Rational decision-making; Reality and theory; Uncertain scenario

Abstract

At present, the research summarized of sunk cost effect almost all come from the cost of money. The behavioral sunk cost effect caused by time or effort has not attracted the attention of researchers until recent years, but the research in this aspect is just starting, and the few research conclusions are also controversial: some studies have confirmed the sunk time effect and sunk effort effect, but other studies have come to the opposite conclusion.In order to explore more factors affecting people's decision-making in the case of sunk cost, the following contents and questionnaire collection will be elaborated.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wangshiye Han
PY  - 2022
DA  - 2022/12/31
TI  - The influence of Sunk Costs on Rational Decision Making in Behavioral Economics
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1199
EP  - 1203
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_177
DO  - 10.2991/978-94-6463-036-7_177
ID  - Han2022
ER  -