Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Research on Pricing Decision and Coordination in Cross-Border Supply Chain

Authors
Yanna Bao1, Fuchang LI1, *
1School of Economics and Management, Yunnan Normal University, Kunming, People’s Republic of China
*Corresponding author. Email: 2095614551@qq.com
Corresponding Author
Fuchang LI
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_79How to use a DOI?
Keywords
cross-border supply chain; logistics service level; stackelberg game; revenue sharing
Abstract

In the context of the rapid development of cross-border trade and the gradual popularization of the mobile Internet, the development of cross-border supply chains has become more complex, and the needs of consumers have become more diverse. This paper analyzes the supply chain dominated by foreign retailers by establishing decentralized decision-making, centralized decision-making, and revenue-sharing decision-making models, trying to explain the impact of logistics service levels on the overall or partial profits of cross-border supply chains. The results show that the overall profit of the supply chain under the decentralized decision-making model is lower than the total profit under the centralized decision-making and revenue-sharing decision-making models; under the guarantee of the revenue-sharing contract, the profits of each node enterprise in the cross-border supply chain can be maximized.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_79
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_79How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yanna Bao
AU  - Fuchang LI
PY  - 2022
DA  - 2022/12/31
TI  - Research on Pricing Decision and Coordination in Cross-Border Supply Chain
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 534
EP  - 540
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_79
DO  - 10.2991/978-94-6463-036-7_79
ID  - Bao2022
ER  -