Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Research on the Impact of Sustainable Logistics Service Quality on Consumers’ Cross Buying

Authors
Xiao-Hui Li1, Zhi-Tao Chen1, *
1School of Business, Macau University of Science and Technology, Macau, China
*Corresponding author. Email: 460383922@qq.com
Corresponding Author
Zhi-Tao Chen
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_218How to use a DOI?
Keywords
Sustainable Logistics service Quality; Customer satisfaction; Perceived uncertainty; Cross buying
Abstract

Through the literature, it is found that contemporary enterprises pay more attention to the sustainable, green and environmental protection logistics service quality provided by logistics service providers, and consumers gradually pay attention to this when making cross purchase. When improving the quality of logistics service, the risks and costs will change compared with the past. Therefore, based on the subjective utility theory, this study establishes a model considering consumer satisfaction and perceived uncertainty. Through questionnaire and field research, the data of 398 questionnaires were analyzed by SPSS and Amos. The results show that perceived uncertainty negatively regulates the relationship between customer satisfaction and cross purchase; Cross purchase is positively affected by sustainable logistics service quality and customer satisfaction. This study confirms the previous research on supplier customer relationship cooperation, which is beneficial to both sides and provides a reference for businesses to improve consumers’ cross purchase behavior in the future.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_218
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_218How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiao-Hui Li
AU  - Zhi-Tao Chen
PY  - 2022
DA  - 2022/12/31
TI  - Research on the Impact of Sustainable Logistics Service Quality on Consumers’ Cross Buying
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1471
EP  - 1476
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_218
DO  - 10.2991/978-94-6463-036-7_218
ID  - Li2022
ER  -