Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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A Review of the Application of SMM

Authors
Jiasi Lu1, *
1Software Engineering, School of International Education, Guangxi University of Science and Technology, Liuzhou, 545000, China
*Corresponding author. Email: j.lu.22@student.scu.edu.au
Corresponding Author
Jiasi Lu
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_183How to use a DOI?
Keywords
SMM; Customer acquisition; The entertainment industry
Abstract

Using the information transmitted by users on social media to mine the various applications of SMM(social media marking) in the market has the advantages of low cost and high efficiency. The rise of social media in recent years has shown tremendous research and practical value. This paper systematically reviews the application of social media in enterprises, the entertainment industry, customer acquisition of information, etc., and puts forward the existing problems of social media. Finally, the future development of social media is predicted.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_183How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiasi Lu
PY  - 2022
DA  - 2022/12/31
TI  - A Review of the Application of SMM
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1237
EP  - 1241
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_183
DO  - 10.2991/978-94-6463-036-7_183
ID  - Lu2022
ER  -