Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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The Impact of the Fan Economy on Market Operation: A Review

Authors
Aibo Li1, *
1Beijing National Day School, Beijing, China
*Corresponding author. Email: renshuyue@bnds.cn
Corresponding Author
Aibo Li
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_179How to use a DOI?
Keywords
Fan Economy; Market; Review
Abstract

With the development of the Internet, fans establish contacts through online platforms, and gradually form a fan culture. With the development of culture and the expansion of groups, the influence of the fan economy on the market has gradually expanded, and it has gradually affected other traditional industries and sports markets. Based on the existing research results, this paper sorts and summarizes the existing literature from three aspects: the current development research status of the fan economy, the research on the impact of the fan economy on the market, and the market response strategies and improvement plans under the background of the fan economy.. Research has shown that potential risks in the fan economy can affect the chain of interest and cause other problems such as market failure, which in turn negatively affects the market. However, the fan economy also has a positive impact on the market, driving economic development and affecting the business model of enterprises. In the context of the fan economy, the state needs to introduce regulations and policies to gradually improve relevant laws. The market also needs to formulate comprehensive plans for various risks in the process of fan economy construction.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_179How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aibo Li
PY  - 2022
DA  - 2022/12/31
TI  - The Impact of the Fan Economy on Market Operation: A Review
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1209
EP  - 1215
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_179
DO  - 10.2991/978-94-6463-036-7_179
ID  - Li2022
ER  -