Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Research on the Cost Structure Optimization of E-Commerce Enterprises-- Taking JD as an Example

Authors
Han Xu1, *
1School of Southlands Qingdao Weiming Campus, Shandong, Qingdao, China
*Corresponding author. Email: h15621170006@163.com
Corresponding Author
Han Xu
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_69How to use a DOI?
Keywords
E-commerce Internet enterprises; electronic marketing model; Cost structure; influencing factors; driving mechanism
Abstract

In recent years, e-commerce companies have developed rapidly, with Tencent, Alibaba, and other corporate giants occupying a very high position in various market areas. At the same time, with the emergence of more and more e-commerce enterprises, the competition is increasingly fierce. Like traditional enterprises, e-commerce enterprises need human resources, capital reserve, innovation ability, strategic planning, and other elements to flourish. However, due to the different production modes, the cost structure is quite different from that of traditional enterprises. E-commerce enterprises have a lot of software development, programming and design, and hardware procurement. In the process of marketing, it also needs to invest huge human resources and material costs. Its cost structure is complex, so it has higher management requirements, and it is a key part of the mature development of the e-commerce industry that cannot be ignored. Taking the e-commerce company JD as an example, this paper describes the basic situation of the enterprise, analyzes the cost structure of the enterprise, and the problems existing in the management cost finally put forward the corresponding improvement measures and optimization suggestions.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_69
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_69How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Han Xu
PY  - 2022
DA  - 2022/12/31
TI  - Research on the Cost Structure Optimization of E-Commerce Enterprises-- Taking JD as an Example
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 466
EP  - 470
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_69
DO  - 10.2991/978-94-6463-036-7_69
ID  - Xu2022
ER  -