Positive or Negative Impacts: Twentieth Century Fox After Its Merger with Disney
- DOI
- 10.2991/978-94-6463-036-7_62How to use a DOI?
- Keywords
- Twentieth Century Fox; Walt Disney Company; horizontal merger
- Abstract
Twentieth Century Fox is one of the oldest movie studios in the United States and has produced many iconic films such as Titanic, Avatar, and X-Men. In 2017, the Walt Disney Company announced its intention to conduct a merger with 20th Century Fox, and the horizontal merger is successfully conducted and closed in March 2019. The purpose of this paper is to explore whether the acquisition deal between Disney and 20th Century Fox brings more positive or negative impacts on Fox. This paper refers to the horizontal merger theory and conducts a thorough SWOT analysis on the research subject, 20th Century Fox. This research concludes that the acquisition deal between Disney and 20th Century Fox brings more positive impacts on Fox than the negative. To compensate for its existing flaws, 20th Century Fox can concentrate on diversifying its content, preserving its intellectual property, and increasing its bargaining leverage with its channel partners such as fubo TV and Hulu +. To summarize, the acquisition agreement between Disney and 20th Century Fox benefits Fox by allowing it to broadcast its content on Disney +, broaden its movie genres, increase its global markets, and access to additional funding for larger-scale productions.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Jiayi Sun PY - 2022 DA - 2022/12/31 TI - Positive or Negative Impacts: Twentieth Century Fox After Its Merger with Disney BT - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) PB - Atlantis Press SP - 422 EP - 427 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-036-7_62 DO - 10.2991/978-94-6463-036-7_62 ID - Sun2022 ER -